Dr. R K Gupta, MD, GNFC addresses IIM on \"Neem Revolution\"

GNFC's Neem Revolution as project was selected as a transformative idea, Dr. Rajiv Kumar Gupta (IAS), MD of GNFC, was invited by the Indian Institute of Management Bangalore’s TEDx team to present it to a global audience. Dr. Gupta explained about the holistic steps that GNFC has undertaken to manufacture neem-coated urea and promote its agronomic benefits, while empowering rural women through backward and forward integration projects. The project has been active in more than 5,000 villages across 6 states of India. Since its inception three years ago, by collecting over 45,000MT of Neem seeds, more than Rs 60 crore income has been generated for around 4.5 lakh women in 53 districts. Due to the active participation of women SHGs, Pani Samitis (Water Committees), cooperatives, NGOs, etc., it has been hailed as an example in community-led transformation by laying a strong foundation for community building and cohesion.